Who said chicken eggs were the only kind of eggs people should buy? How does one get consumers to switch to a new product, a new egg? Here in lies The Duck Egg Association.

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Duck eggs. Yes, you heard that right. They're bigger, better and quack-ier. This campaign for the fictional Duck Egg Association urges consumers to buy their eggs and challenge the "evolutionary" question: which came first, the chicken or the egg? In this case, the duck did.