Waking up in the morning is hard enough. Whether that be going to an early class or commuting to the office, rising with the sun is no easy feat, not without caffeine. La Colombe needed to figure out how to stand out against other coffee distributors who provide that needed morning caffeine boost. 

​

Therein lies the need for a new campaign: the "Commuter's Choice" campaign. This campaign targets young, early-bird commuters who travel to work in the mornings. It centers around La Colombe's Canned Draft Latte, the portable and strong solution to any tired morning.