Kids have terrible brushing habits. How do we change that? Sonicare struggled to get parents to switch their kids to the new Sonicare electric toothbrush, and move them away from manual brushing.

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Here's where Sonicare's Sweet Tooth Campaign comes in. This campaign increases awareness about the new electric brush, and shows parents that their kids won't have to sacrifice their sweet tooth for a healthy brushing habit. They can have both!